Buddhist International Travel Mart (BITM) is an annual marketplace of the Buddhist pilgrimage industry conceived by Nepal Association of Tour and Travel Agents (NATTA). The main objective of organizing the Mart is to exploit the immense potentials that Nepal has in Buddhist pilgrimage tourism. The Travel Mart will not only promote Budhist heritage sites in Kathmandu Valley and Lumbini, but will also offer new tourism products that Nepali tourism entrepreneurs can sell in the international market. BITM is organized in Nepal to promote Nepal through BUDDHIST travel mart exploring Buddhaland, the birthplace of Gautam Buddha, at Lumbini, Nepal. It will highlight the Buddhist sites of Nepal spreading the message that Nepal is center for world peace and a gateway to the Buddhist Circuits. It will create the opportunity for niche market of pilgrimage in Nepal and help to expand travel product. It will help to develop Lumbini as the most important travel destination.
Also, the Mart will play a key role in diversifying and decentralizing Nepali tourism which is heavily reliant on adventure tourism an focused on handful of areas of the country. NATTA plans to organize the Mart under the patronage of the Ministry of Culture, Tourism and Civil Aviation, together with Nepal Tourism Board and Lumbini Development Trust as well as different travel trade associations of the country.